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Santa Mail Services of Britain and the Channel Islands

Introduction

1963 saw the General Post Office step‑in to help Father Christmas reply to children writing to him at fictitious addresses like Santa's Grotto. Previously, there were no facilities to send replies and letters were either destroyed, or returned under cover to the parents. (UPU conventions mean that addresses quoting an actual destination country, such as Iceland, must be sent there.)

This kind and human gesture saw each child who quoted their home address receive a Christmas card from Santa, initially with a 'flying sleigh' slogan and a hand‑written address for that personal touch. Later, envelopes initially had a pre‑printed Postage Paid Impression, and then an imprinted Christmas stamp, all with computerised addresses.

Over time, cards in the Welsh language and for children who wrote too late to get a pre‑Christmas response were used, while in 2001, pre‑addressed and pre‑stamped postal stationery envelopes with notepaper and a sticker sheet for the children to personalise their letters appeared. In 2022 Royal Mail's website had PDFs of cards for home printing, possibly due to postal strikes.

Mail arrives from April onwards, although the deluge does not start until October, increasing rapidly until late December. Royal Mail has employed its own staff, mailing agencies and, of late, Hallmark Cards, to help deal with the mountain of mail because the elves simply cannot cope with the volumes received while they are preparing for the big day. Our story concludes with the similar services offered on the islands of Guernsey and Jersey following their postal independence in 1969.

This display celebrates how the magic of Christmas is brought to life for hundreds of thousands of children by recording step changes to the services in the form of a selection of the envelopes and card designs used down the years. Christmas 2023 marks 60 years of the British service.

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Frame 1

  1. Background and Plan
  2. Reindeerland Postmarks – Die types and bureau impressions
  3. Reindeerland Postmarks – Bureau and press impressions
  4. Early Replies from Santa: English Language – Card types
  5. Early Replies from Santa: English Language – PPI envelopes
  6. Early Replies from Santa: English Language – Standard Mailsort PPI with 'Santa in Sleigh' stamp‑like image
  7. Early Replies from Santa: English Language – Imprinted 2016 'Robin' Christmas stamp
  8. Early Replies from Santa: English Language – Imprinted 2019 'Madonna and Child' Christmas stamp
  9. Early Replies from Santa: Welsh Language – Imprinted 2019 'Madonna and Child' Christmas stamp
  10. Late Replies from Santa: English and Welsh Languages – Card and envelope types
  11. Writing to Santa – Pre‑paid postal stationery package
  12. Writing to Santa – Pre‑paid postal stationery package
  13. Electronic Santa Cards – PDFs: English and Welsh languages
  14. The Channel Islands – Guernsey Postal Administration
  15. The Channel Islands – Guernsey Postal Administration
  16. The Channel Islands – Jersey Postal Administration